FaceApp: Back to the future

eXo Platform Blog

In recent days, many celebrities, but also anonymous people, have had fun transforming their faces with the AI photo editor FaceApp. As a result, social networks are overflowing with photos of old friends with a heavy dose of realism.

Some went so far as to age portraits of celebrities as young people and compare these with their true-age images a few decades later. The result is realistic and the application does indeed appear to show the future!

The trend has grown to such an extent that FaceApp has become the most downloaded photo application on Google Play.

However, the application is not new and dates from 2017. Launched by Russian engineer Yaroslav Goncharov, it employs a small team of about four people based in St. Petersburg.

It offers several successful filters, including the filter for aging, but also the filter that adds a smile to the face. Image retouching is therefore carried out automatically using “automatic learning” software that works via artificial intelligence technologies.

Contrary to what has been disclosed, the application does not upload all your photos without your permission. However, it makes the necessary changes to the selected photos in its cloud environment. The stored photos can be used by the company to develop its automatic retouching software, or to build databases with the faces of its users. These images may even promote FaceApp one day.

So, before traveling through time, think carefully about the future of your photos.

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Brand & Communication Manager

I am a marketer and social media junkie. I work to optimise eXo’s online brand with content, social media technologies and digital marketing. I mainly write cartoons but I am also a big fan of topics related to internal communications in the digital workplace. I would love to connect with you, so get in touch and join our LinkedIn group ‘Intranet & Digital Workplace’.

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